Search engine optimization or SEO is the mantra for anyone who wants someone to actually read what they write. This article from the PR Newswire tells you how to write a press release that will get noticed.
Two-year anniversary of Madoff scandal and son commits suicide this a.m. http://bit.ly/gub6o5
If you’ve taken marketing classes, then you know that marketers focus on developing products and services deemed most likely to sell and to generate the most revenue. The promotion effort is devoted to the 20% of the market who will buy about 80% of what the marketer peddles. While that might be conventional wisdom there is a new game in town and it’s called the “Long Tail.” The Long Tail is comprised of all the more obscure “stuff” that has a limited audience and that the big mass marketers typically ignore. But what if someone can pull that “stuff” together at a fairly low cost and make it available? Not only make it available, but make it fairly easy to find? Think Amazon. Think Netflix. Think Rhapsody. Chris Anderson’s article, “The Long Tail” explains this applies to the entertainment industry – DVDs, CDs and books. It’s a must read for marketing students!
Are you thinking of taking a class online? If so, look before you leap! Online classes provide a number of benefits with convenience cited most often by students. However, online learning is not for everyone. Here are a few things to consider before you leap into an online class:
- Are you comfortable with a computer? When faced with something new on your computer can you figure things out for yourself most of the time or do you know where to get help?
- How are your writing skills? All of your communication will be done via writing.
- Are you willing to ask questions?
- Is self-discipline one of your strong points? If not, think again before registering for an online class.
Check the college’s Online Learning web page for a more extensive list of considerations.
Check out this video on YouTube for more information.
The schedule for the spring semester is out and registration begins soon. If you want to avoid the long lines in the Counseling office, visit your counselor now! To get the most out of your meeting plan ahead. Here are a few things you should do before you meet with a counselor:
- Review your student advisement report in eStorm. The report will tell you which classes you still need to take.
- Check the prerequisites on the classes you need.
- Review the master course schedule for Accounting, Management and Marketing AAS students on the degree program websites. It’s very important to check that schedule so you take the necessary classes when they are available.
If you go through these three steps, you will have the information you need to have a productive meeting with your counselor.